You can 'read' the video in multiple ways - some trivial, some profound - in how we are changing in this generation. Whatever you may think, it's worth the effort. However if that thinking is replaced by the overwhelming habit of flicking to the next thing...
Of course that's what the first colour magazines were accused of in their early days.
As someone involved in the business of producing books and magazines, some aspects of the technological revolution we are currently in are, frankly, terrifying. Not just because it is interesting keeping pace with customer's expectations (and yes, all the fun whizzy stuff isn't the problem - the issue is boring, potentially business-lethal stuff like rights) but because of seeing even more of the medium becoming the message as Marshall predicted.
Content versus movement and flashing lights? It's going to get interesting, but shorter and less with the complex concepts and stories.
